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Charmag history

Our history

Foundation

Charmag's origins date back to 1931. Eager to gain independence, Edouard Künzler creates our company at that time. Why this name? For (S) CHARnier Metallwarenfabrik AG. From its beginnings until the mid-60s, Charmag produces only hardware and a few custom-made products.

The arrival of Harald Sitter as Managing Director in 1970 coincides with a radical reorientation of the company. 80% of its products are exported. The automotive industry became the company's spearhead.

1985 marks another milestone for the company, with the construction of a new production hall and the manufacture of new window and door hinges.

Finally, in the early 2000s, Christian and Michel Sitter decide to focus their efforts on the development of own new products, a policy that is still pursued today.

Charmag history

A family business since 1931

Our Directors

Edouard Künzler

Director and founder of Charmag S.A

1931-1958

Siegfried Wiederhold

Director of Charmag S.A.

1958-1970

Harald Sitter

Director of Charmag S.A.

1970-2011

Christian Sitter

Director of Charmag S.A.

1997-

Michel Sitter

Director of Charmag S.A.

1998-

The dates that marked our history

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1931

Hardware

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1970

Automotives

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1986

Building industry

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2003

Own products

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2023

Stiletto®E

these women who left their mark on Charmag

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Marie Künzler

Assistante de la direction

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Maya Wiederhold

Déléguée du Conseil d'administration

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