
Our history
Foundation
Charmag's origins date back to 1931. Eager to gain independence, Edouard Künzler creates our company at that time. Why this name? For (S) CHARnier Metallwarenfabrik AG. From its beginnings until the mid-60s, Charmag produces only hardware and a few custom-made products.
The arrival of Harald Sitter as Managing Director in 1970 coincides with a radical reorientation of the company. 80% of its products are exported. The automotive industry became the company's spearhead.
1985 marks another milestone for the company, with the construction of a new production hall and the manufacture of new window and door hinges.
Finally, in the early 2000s, Christian and Michel Sitter decide to focus their efforts on the development of own new products, a policy that is still pursued today.

A family business since 1931
Our Directors

Edouard Künzler
Director and founder of Charmag S.A
1931-1958

Siegfried Wiederhold
Director of Charmag S.A.
1958-1970

Harald Sitter
Director of Charmag S.A.
1970-2011

Christian Sitter
Director of Charmag S.A.
1997-

Michel Sitter
Director of Charmag S.A.
1998-

The dates that marked our history

1931
Hardware

1970
Automotives

1986
Building industry

2003
Own products

2023
Stiletto®E
these women who left their mark on Charmag

Marie Künzler
Assistante de la direction


